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 Community Partners Details
Ready. Kit. GO! - Disasters are waiting to happen

Rhonda Kenney, Regional Director, Canadian Red Cross, the Honourable Dave Denine, Minister, Municipal Affairs, Government of Newfoundland and Labrador and Earl Ludlow, President and Chief Executive Officer, Newfoundland Power Inc. gathered at Canadian Red Cross headquarters on Major’s Path on Tuesday, May 27, 2008 to announce Ready.Kit.GO!, an emergency preparedness education and awareness partnership targeting the people of Newfoundland and Labrador.

The Canadian Red Cross, the provincial government’s Fire and Emergency Services and Newfoundland Power are all among the first to respond when disaster strikes, making the partnership a natural fit which builds upon the strengths of each organization.

Minister Denine calls it a great move for all involved. “We have all built strong histories of reliable emergency response in the province, this partnership is a great way to advance our common safety goals and provide consistent messaging to the public.”

The Ready.Kit.GO! partnership will work to make the people of Newfoundland and Labrador aware of the importance of being prepared for an emergency, as well educate them on how to build or purchase a ready-made emergency preparedness kit, make a plan and give them the confidence they need to respond appropriately during an emergency situation.

In the face of today’s constantly changing climate, the Canadian Red Cross is keeping a close watch on the trend toward more frequent and violent storms, flooding other natural disasters. “The need for preparedness is paramount,” said Ms. Kenney. “Our disaster volunteers know from experience the value of being prepared for an emergency. Whether this means an emergency preparedness kit for the home or car, or the knowledge of how to keep you and your family safe during an emergency situation, being prepared for the unexpected is something we all need to take seriously.”

Mr. Ludlow says the partnership is definitely the most strategic way to reach the people of this province. “Through Ready.Kit.GO! we can work effectively as partners to educate Newfoundlanders and Labradorians on how to help us help them. When responding to a house fire or even an entire community affected by flood waters, if an individual or family is prepared it aids emergency responders in the job they have to do.”

Ready.Kit.GO! will be continually seen and heard throughout the province as the partnership continues to develop its creative strategy around its primary objective – to increase the number of Newfoundlanders and Labradorians who are prepared for an emergency.